One man's worst day became the spark.
Jones.
October 2024. A 34-year-old dad of two from Liverpool survives a suicide attempt. From a hospital bed, he starts sketching what would become Your Light Matters UK — not another awareness campaign, but something visible, visceral, impossible to ignore.
He saw it firsthand: how easily pain hides behind competence, humour, and strength. How dangerous silence becomes when men feel they must carry everything alone. How families are left trying to understand what they never saw coming.
Today, Joe's in a different place. And he's using everything he learned to make sure others get there too.